We believe nature is more than a nice-to-have. It’s fundamental to our health and wellbeing - and a quiet, essential part of being human.
It can quiet a busy mind. Give us space to breathe. Help us feel grounded when the world feels overwhelming. And remind us that we’re part of something much bigger than the screens and walls that surround us.
That’s why we created Portal.
To bring a little more of the natural world into the spaces where our lives unfold.
But we also believe that the way something is made available matters.
For a long time, Portal was a premium experience with a premium price. And while that helped us build Portal to what you see today, over time we began to question whether the price was still aligned with what we believed.
Because if we’re genuinely trying to make nature more accessible, accessibility can’t be an afterthought.
It has to be part of the experience itself.
So we’ve chosen a different path.
We want Portal to remain a premium experience - beautifully made, thoughtfully designed, and continuously evolving - while keeping it within reach of as many people as possible.
That means pricing Portal fairly, rather than simply pricing it as highly as the market might allow.
It means offering a genuinely useful free experience through Open Access, making Premium Membership affordable, and recognising that what feels accessible in one part of the world may feel very different somewhere else.
And recognising that sometimes, accessible isn’t accessible enough.
We know that even a lower price can still be a barrier. That’s why we’ve created our Community Fund.
Each year, we set aside part of our budget to provide access to Portal Premium to people who need a little extra help getting through the door.
There’s nothing complicated about it.
We simply don’t want price to be the reason someone who could benefit from Portal has to go without it.
It’s one small way we’re trying to make our belief in accessibility something we do, rather than simply something we say.
Ultimately, we don’t believe premium should be defined by what something costs.
We believe it should be defined by the care that goes into making it. By the experience it creates. And by what it makes possible in the lives of the people who use it.
That’s the kind of premium experience we want Portal to be.
Not exclusive.
Not out of reach.
Just exceptionally well made, and within reach of as many people as possible.
We believe the world is a more beautiful place when nature is woven into our everyday lives.
If you believe that too, we’d love to have you with us.
